Fantastic Advertisement: Some time ago I presented workshops for the Hong Kong Cancer Fund. I was very impressed by the work they were doing in helping to reframe the experience of cancer in an Asian culture as well as the trainings they promoted throughout hospitals in Hong Kong. Select the link below to play a short video.
For a very long time, Cancer has been seen as a symbol for death. However, if we faced it positively, the chance of healing actually raises to 60%.The aim of Grey Hong Kong, therefore, was to promote Hong Kong Cancer Fund and its free professional advice and counselling service to help cancer patients face cancer in a whole new perspective – helping them restore hope. They created the following advertisement to reframe cancer’s meaning.